Rythm

Rythm, a flagship cannabis brand under GTI, made its debut into the THC beverage space with a line created for mood-based experiences. The design centers on the brand’s well-known logo icon, reimagined to interact playfully with vibrant flavor imagery that brings each SKU to life. The result is a bold, expressive system that bridges familiar brand recognition with fresh, beverage-specific storytelling, setting Rythm up to connect with consumers beyond the dispensary shelf.