Ollie Dog Food

As a dog lover, teaming up Ollie on their launch into the retail space at Petco was a unique experience. Faced with the task of standing out in an already overcrowded pet food aisle, the design goal was to underscore Ollie's unique proposition: their commitment to fresh, real, human-grade ingredients. The final design showcased visuals of dogs engaging with the very ingredients found in each SKU. By pairing these with a clean, bold layout, the packaging not only stands out but also tells the genuine story of Ollie's difference. The outcome was a near 4x increase in purchase intent and a national distribution deal with Petco, complete with prime end-cap placement and dedicated in-store displays.