Bioray RAYZ

Bioray, a well-known name in herbal supplements, decided to fill a niche and launch a line of products aimed directly at teens — Bioray RAYZ. Recognizing that the herbal supplement aisle is often filled with natural colors and textures, I decided to go vibrant. The design leverages bold, eye-catching colors to break through the clutter, while maintaining a simple and conversational tone to connect with teens. This fresh approach not only resonated with the target audience but also earned a NEXY Award nomination at Expo West 2023.