Neon Cowboy

Neon Cowboy is a spiked seltzer with a cocktail experience, made with less alcohol so can you drink it all night (or all day). The brand needed a stand out design, to catch the attention of hard seltzer consumers who already have so many options to chose from. The final look is a pairing of unexpected and bright color combinations to portray the various delicious flavors, so you end up with a vibrant and fun can in your hand.