Red Gold Tomato Love

Red Gold’s canned tomatoes are the best. Period. But their branding wasn’t as fresh as their product. There was whitespace opportunity to disrupt the shelf with visuals that were attractive to Millennials, and focus attention on what Red Gold does better than anyone… tomatoes! Thanks to the new branding and packaging, Red Gold’s ‘Tomato Love’ saw nationwide adoption into Kroger branded grocery stores, and a 2x increase in sales in the first 3 months.