Sunbrella

Sunbrella is a household brand that's been well known in the outdoor space for their exceptional, well engineered fabrics. After decades of co-branded partnerships, they decided to launch a collection of indoor and outdoor products under the Sunbrella name, and needed a packaging system that would portray the same premium quality as the products within. The final result is a system centered around product photography, paired with minimal branding, clear product benefits, and lots of white space. Premium paper stocks and finishing touches are also used to bring the entire design system together.